In today’s generation majority of consumers or your target customers are using the internet and businesses are utilizing platforms like Google, Facebook and Instagram as their online presence platform to generate more foot traffic for their business or even sell their products directly online. A recent study by Google says that over 51% of Smartphone users discover new companies and products while using their mobile devices. 60% of people on Social Media Platforms say they discover new products on the platform, while 75% say they’ve taken action after being inspired by a post. From Facebook & Instagram
This recent study by 3 of the Largest Online Platforms concludes that having a Digital Presence can have a significant impact on your business. So, having an online presence is more of a necessity for a business; it can be by having Website, Social Media Presence, or even a Google Verified Business Listing.
You might think that having a digital footprint or online presence will hurt your businesses budget. This is not always correct there is still a lot of cheaper option like hiring a freelancer to do the work for you, or you could approach companies like ACX HUB who offers services to help you Digitally Kickstart your Business Online. However, there are several steps you can take to do it yourself. ACX HUB has created a Step by Step guide to get your business offline to online without spending a cent.
Now if you fall into the category wherein you have a website, a social media presence but still your not getting any traffic or results that you were expecting, that’s because you have just finished the first phase of getting your business online, Now it’s time to start your Digital Marketing efforts which can be thru Search Engine Optimization , Search Engine Marketing or Social Media Marketing which ACX HUB also offers, try to take advantage of their FREE DIGITAL MARKETING CONSULTATION. However, again, there are still things you can do on your own. Check this article about 5 ways to promote your business online.
Let us dig into this discussion a little bit more, So its now quite a known fact that having an online presence for your business will help you. Now, let’s start the conversation to What is Online Marketing or Digital Marketing? Business owners, think of a Website, Others may think of Search Engine Optimization (SEO) or Social Media Marketing. In Reality, all of these answers are correct; these are just elements or pieces of puzzle part of a much bigger digital marketing picture. Unfortunately, for new business owners trying to establish their online presence, there is quite a lot of challenges towards it, and it’s not that easier said than done.
You can check more of What is Online Marketing or Digital Marketing by going to our next blog post: