Having a website is one thing, but having a website that tells a story is another thing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined message to your target audience.
Sounds simple? There are more to content that meets the eye, Content is the core presentation of the business.
“Avoid producing random acts of content. Your content should be intentional and map back to business objectives.”
Content Marketing Manager, LinkedIn