Digital Marketing Transformation of Worldwide Central Properties, Inc. in Collaboration with ACX Hub

Business Overview:

Worldwide Central Properties, Inc. (WCPI), a pivotal entity under the esteemed Worldwide Steel Group of Companies, has witnessed an evolutionary journey since its inception in 1976. From its roots in hardware supplies to its latest endeavors in the Cebu real estate market, this study aims to investigate the digital marketing strategies employed to elevate WCPI’s brand identity and market reach in partnership with ACX Outsourcing Hub. 

WCPI, over decades, metamorphosed from a humble hardware supplier to a manufacturer of crucial construction materials. As it forays into the real estate segment in Cebu, the company’s vision is clear: to offer luxurious yet affordable living spaces, thereby enhancing life quality and cultivating thriving communities.

The Problem:

WCPI’s venture into a competitive market necessitated a dynamic digital marketing strategy. Key challenges included:

  • Holistic Digital Marketing: A need to integrate and synchronize various digital channels for a seamless brand experience.
  • Brand Identity Development: Establishing an identity that is not only distinctive but also resonates deeply with its target demographic.

Recognizing these challenges, WCPI collaborated with ACX Hub with aspirations to augment customer interactions and subsequently elevate sales metrics.

The Solution:

To address its challenges, WCPI joined forces with ACX Hub, seeking to rejuvenate its digital marketing strategies. Leveraging ACX Hub’s expertise, they embarked on a full marketing campaign alongside minor website tasks on a project-based approach. With a skilled team and a multifaceted strategy, ACX Hub is poised to refresh and amplify WCPI’s presence in the market.

Service Inclusions:

  • Social Media Management and Marketing
    • Social Posting [Facebook, Instagram, Twitter] 
    • Dedicated Social Media Manager (Responses: Comment & Messages) 
    • Facebook Group Outreach
    • Social Ads
  • LinkedIn Marketing
    • Lead Research 
    • Outreach Marketing
  • Email Marketing for Leads Generated & Leads Follow-up
    • Cold Lead Email Sequences
    • Capture Lead Email Sequences
    • Launch / Virtual Tour Sequence
  • Calendly Setup
    • Setting up Calendly to streamline appointment bookings and enhance customer service.

The Outcome:

ACX Hub’s holistic approach culminated in a transformative journey for WCPI, reinforcing its brand in the digital space.

  • SEO-Friendly Articles: articles were developed to boost WCPI’s online presence, followed by their conversion into various formats for wider accessibility and engagement.
  • Website SEO Audit and Web Audit Fixes: Conducted a meticulous SEO audit for WCPI’s website, leading to key improvements that enhanced the site’s performance and user experience.
  • LinkedIn and Facebook Outreach: Initiated robust LinkedIn outreach campaigns inclusive of introductory spiels and chatbot sequences, and engaged the audience through Facebook group outreach, which expanded WCPI’s market reach substantially.
  • Email Marketing: Developed a multifaceted email marketing strategy incorporating different sequences and series to nurture leads effectively, notably a special campaign for the “WCPI Summer Promo”.
  • Content Strategy: ACX Hub crafted a rich content strategy for social media involving a detailed content calendar, including special strategies like quiz-type ad posts and carousel ads to foster engagement.
  • Progress Reports: Regular detailed progress reports (weekly and monthly) ensured a transparent workflow, helping in refining strategies timely and aligning activities with WCPI’s goals.
  • Ad Campaigns: Developed comprehensive ad campaigns with well-allocated budgets for Facebook, integrating varied content formats such as GIFs in FB stories, coupled with apt ad copies to maximize engagement and ROI.
  • CRM and Email Marketing Flow: Conducted a detailed CRM comparison to choose the best CRM for WCPI and devised an effective email marketing flow to nurture leads.
  • Product Training and Market Study: ACX initiated comprehensive product training for WCPI’s team and undertook deep market research to tailor strategies that resonate well with the current market dynamics.
  • Landing Page Development: Engaged in the crafting of a landing page with stellar copywriting, design, and development to enhance lead conversions, integrated with interactive elements like a website quiz-type post.

ACX Hub successfully delivered all the required solutions as a team, satisfying WCPI’s needs and objectives as a company through comprehensive strategies that drew positive results. This case underscores the importance of versatile, integrated digital strategies in elevating brand presence in contemporary marketplaces.