“Don’t judge a book by its cover” (not for me).
I always had a fascination with book covers and was never a believer of that saying. If I were at my favorite section in a bookstore, (discounting the fact that the choices in front of me do not include any of my beloved authors) I would pick two to three books, in mere seconds, without batting an eye. That’s how fast I can decide which to stockpile beside me. In an instant, I’d go for covers with designs that grab attention or have a look that makes one feel safe, or merely which appears similar to the type of books I buy. As soon as I have got a small heap, of course, I will carefully read through descriptions, endorsements, and whatever else written at the back of the book. I’d usually check what the book promises, what other people say about it, and if the author seems reliable. These will be some determining factors whether I’d purchase a book or not.
Now we take on the approach towards Book Cover Marketing, I’m sure that most would agree, no matter how great the content of the book probably is, most of us will rely on what we see on the cover to make the buying decision. Now you may ask, what’s the psychology behind this? What pushes the potential buyer to pick up the book, read it, and make the decision to buy? Here are 5 Tips on for Book Cover Marketing.
Every author should consider the cover as the very first type of marketing that they should invest time in learning the secrets of creating covers that sell.
I’d be writing more about this topic on my next blog, this time providing you with all the elements you need to take into account. Find out if you’ve been doing it correctly. Discover the importance of every detail in your cover. If you like this blog, you may want to subscribe to more. If you can’t wait for the next article, click here to get it free.